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RSS Feeds
The Easy Way to Get Your News Stories Syndicated It all sounds very high-tech and complicated, but we've developed a system that couldn't be simpler for you to use ! Once you're through our simple set-up process, you are visible to news centres that, on their regular updates, will keep publishing your news stories to a huge audience.
Publish As Often As You Like Using our News Centre to create your own stories -- which can be automatically featured on your website -- you have a continual stream of potential material for people to see. And, to all practical purposes, the more you have, the more it is liked by the websites that use your stories, because it helps to keep them up to date with new content.
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Origins and Uses of RSS Feeds
Origins RSS started out with the intent of distributing news related headlines to the online news community, but although exposure here is of undoubted benefit, the potential uses for RSS extend far beyond this area.
Potential Applications New Products - manufacturers, distributors and retailers can provide details of new product launches Job Openings - companies and employment agencies can provide a classified feed of job vacancies Sale and Auction Items - auction houses can provide feeds of items that have been recently added to their lists, even on auction sites Forum Headlines - support forums can provide a listing of new forum threads Product Sales or Specials - for example, one look at Amazon shows the endless sales potential using RSS. Airlines - report flight schedules -- or delays Entertainment - listings of the latest tv programmes or films at local cinemas News & Announcements - headlines, notices and lists of special announcements Technical Updates - lists of added or changed specifications, so that people don't need to constantly check Calendars - listings of past or forthcoming events, deadlines or holidays
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How Can RSS Help You ?
Think Of Your Market ... and your target customers. It's not just about products: what interests them that can be related to your activity ? In addition to the examples shown on the left, you can probably think of many more that tie in more closely to you.
Do you manufacture or distribute goods ? How about product developments in the industry ? (You don't need them in your product range: just voice an opinion.)
Do you provide services ? Are there news events around these services? Publishing news of an upcoming event, even if you're not there, can be the basis for a story.
Are you in a changing market ? Reporting news of changes -- and how they may affect your customers -- is a great way of generating helpful information that attracts positive interest.
The Only Limit To Using RSS is Your Imagination ! Once you are under way, you will be surprised by what can be generated. Just an hour or two from you or a staff member every week (or month if that's all you have) will build up into a great resource in a surprisingly short space of time. Simple RSS technology is here for you at last: it's up to you to use it !
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