search engine optimisation procedure

Step 1: Basic information
Basic information includes the products and/or services you provide, and your unique selling points (USPs). 

Step 2: Your target market and the geographical regions you serve
Tell us about the customers you are targeting and the geographical regions you cover (or wish to).

Step 3: What you want to achieve (goals)
These are your aims and objectives.

Step 4: Your budget
You would not be best advised to simply look for the lowest price service because there are usually several ways to approach an SEO project.  Of course there are ways to cut prices -- which we can follow -- but you should lower your expectations of the results you will get.  We can usually provide solutions to suit any realistic budget.

Step 5: Agree the objectives, price and payment schedule
This step forms the basis for all our work, and is always agreed in writing so that both parties are completely happy.
Our standard payment schedule involves a 50% deposit on the site optimisation work before we start, with nothing more to pay until we have finished the work, prior to launch.  There will then be monthly maintenance/link building payments as work continues.  Payment of the deposit is made at this stage.

Step 6: Provide us with an initial keyword List.
Your list should be consistent with the agreed business objectives; it should not include duplications such as singular and plural forms of the words, and only some derivatives will be OK (e.g. “agents” and “agency”).

Step 7: Provide us access to your website
This could be the FTP details or logins of your CMS system.  Obviously, if we have built your website, this step is not necessary