The client
The Wrights Dowson Group is a manufacturing organisation comprising four UK companies and an international network of partners, holding a very strong and growing presence in the market for equipment such as conveyors, feeders, samplers, bearings and valves.

The brief
In common with many organisations, the company had a website that did not reflect its current position, and played no part in generating sales opportunities. Although the site was listed on Google, it had no worthwhile rankings for any of the company's products.

The execution
The first stage was a definition of the company's key strengths, its aims and objectives, and a profile of its target customers.

From this analysis, it was decided to build a product-focused website, where visitors could quickly access the information they wanted, and with prominent response buttons to invite enquiries on every page.

We were also asked to optimise the site for search engines during the build, so target key phrases were obtained, and after research to obtain those with highest likely traffic, they were incorporated into the website's content and structure.

Results
Within the first month of launch, sales enquiries increased dramatically as a result of the new design's greater focus on visitor requirements. Search engine rankings increased across a wide range of phrases, and as these results took hold, there was a sustained increase in traffic with a corresponding rise in sales enquiries.

The client
The College of Body Science provides training in anatomy, physiology and pathology for CAM (complementary and alternative medicine) and other practicing therapists.

The brief
The website had been set up by the business owner, and maintained and developed in-house for a number of years. However, with sections being added as the need arose (and website work being fitted in around day-to-day business needs) it had lost its focus: navigation was poor and the design sometimes inconsistent.

We were asked to overhaul the design, and although the client had very strong ideas on the use of colour, additional advice from us was needed on how to co-ordinate the appearance of the site and tighten up its structure.

There was also a deadline to meet with a planned marketing campaign.

The execution
The website has several connected but independent subject areas, and with the client providing copy in the form of text and images, we needed to ensure that while consistency was maintained across the, the differentiation between different sections was preserved.

Because there was such a positive and productive rapport with the client throughout the build process, ideas flowed, and a further set of additions was requested before the project was complete.

Results
The website was completed, and the client was delighted with the finished product. Even though the brief had been extended before work was completed, we pulled out all stops and the site went live in time for the email broadcast that started the new marketing campaign.

The client
Dresshire To Go is a Buckinghamshire-based business providing sales and hire of ladies' evening wear and accessories to a high-class clientele.

The brief
The company had originally been let down by their original designer, so the initial brief was to produce a high-quality website, on a small budget, in time for the launch of advertising campaigns and directory publishing dates. After this, the job would be to increase the function of the website from a simple on-line brochure to an active generator of new business.

The execution
With the target audience in mind, the design was based on lighter, gentler colours. There was very little product information so we needed to rely on what was available in the form of catalogue pictures and supplier websites.

Design: although the nature of the market demands that the design is artistic in nature, the website is deliberately clear, clean and simple to use.
Usability: with lot of images used, long download times are avoided by displaying small product images that can be clicked on to enlarge for more detail.
Increasing traffic: the site was optimised for a number of search terms to provide a constant stream of new visitors to the site, at no incremental cost.
Results
The site went live just in time for the advertising campaign, and was successful in generating enquiries from the first week of its launch.

Our optimisation work (which took almost as long as the website build) started to be productive within two months, and has combined with off-line marketing activities to produce an almost explosive increase in traffic and enquiries. The website is now the focal point for all the company's marketing.