emarketers web design case studies

Case Studies For Web Design Projects

As we always say, web design is more than pretty pages.

A website needs to have immediate impact with an attractive design, but beyond that, it needs to have simple navigation, well-organised content, and elements which reinforce the company's brand without distracting from the main information.

At Emarketers, we will discuss what you need. We will then apply our technical expertise and business experience to give you that something extra which will enable you to punch above your weight in your market.

Our passion is to help our clients succeed. If we couldn't do that, we wouldn't do it at all.

Website Re-Design for Freight Factors

The Client

Freight Factors are a small independent freight forwarding company with success built on years of experience of delivering high quality service.

The Brief

The website had been built on a low budget some years ago, and -- in common with many situations since the advent of Web 2.0 design -- was failing to portray the company in the way it should, effectively lowering expectations and damaging the brand.

The Execution

Although there was a great deal of useful content on the website, it needed better presentation, in the form of bolder imagery and more striking use of colour.  Although images of cargo ships and freight aircraft were used where strictly relevant, this becomes very repetitive, so the website was lifted by images that related to the page content (e.g. location) wherever possible.

The Results

The finished website immediately revitalised the brand, and gave the business the image it needed to operate successfully in this highly competitive market.

New Website for DGN Building

The Client

DGN Building are a locally based family business who, unusually for their market, actually back up their statements of quality with recognised accreditations and good customer testimonials.

The Brief

A clean website that sets the company apart, providing a showcase of work as well as a quality feel which will motivate people to respond.

Many builders' websites merely present a gallery of anonymous looking construction photos, and the client wanted a different approach to be taken.

The Execution

A builder with a brand?  In this case, yes.  David, the proprietor, is a likeable and honest man who will genuinely do his best for customers, who like him and recommend him to others.  So in addition to putting together an informative website that featured examples of DGN's work, we made full use of David's values to emphasis the friendly, quality service that people can expect.

The Results

The client now has an online presence that promotes confidence and quality, and brings the company forward as a real competitor in the market.

Relaunch of Website for Your Party DJ

The Client

Your Party DJ is a business based in the South East with a nationwide network of DJs who can meet any requirement. They take pride in the fact that not only can they guarantee a great night for all, but they never let anyone down

The Brief

The existing website was hosted on a BT server, with slow operation and appalling service levels where updates simply didn't happen.  The clients approached us with a basic need for a service that would enable them to update their content and control what was shown on the pages.  They felt that their existing design, although very basic, was adequate.

The Execution

We felt that the website was dull, uninspiring and would not motivate people to respond.  Just re-publishing it and hosting it on our server would fulfil the client's basic needs, but would not do justice to the operation.  So we created a new design with a vibrant feel which communicated the atmosphere of a party disco, but contained content that was informative and reassuring.

The Results

Your Party DJ now has a website that looks the part.  It communicates both vibrancy and professionalism, both of which are key components underpinning the brand, and will lay the foundation for ongoing development of the business.

Case Studies; Web Design Services

Launching Your Brand on the Web

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