search engine marketing and optimisation for your website

Search Engine Marketing Services

Getting Results From the Internet
The Internet offers you a broader reach to new customers than any other medium you are likely to use. But although you need a good website if you are to succeed, that's only half the process. You also need to attract visitors to your website, or all your efforts will be wasted !

What Kind of Visitors Do You Need ?
Although there are good reasons for encouraging repeat visits from customers or prospects with whom contact has already been made, your first priority will usually be to attract visitors who don't already know you.
In this way, you will spread your message wider, and significantly increase your potential customer base.

How Do You Get Your Visitors ?
In order to get the most from your budget, it is essential to choose methods with the lowest cost of acquisition, and although this will vary from one business to another, there are several options which, individually or together, form the basis for any website marketing activity.

Website Marketing Options Successful Website Marketing usually involves a combination of one or more of the following three activities: Website Optimisation Optimising your website will usually give you the highest return on investment (ROI) of any web marketing activity, and by a very considerable margin. Website optimisation is, at its highest level, a process which combines the very technical requirements of engineering websites for search engine rankings, with the need to cater for the significantly different needs of human visitors. Click for more information about website optimisation Paid Search and Pay Per Click (PPC) Advertising 'Paid Search' provides an option where your products and services are advertised alongside search engine listings, and you pay each time someone clicks on one of these ads to visit your website. Click for more information about Google adwords campaign management Email Marketing Third on the scale of generating maximum ROI is email marketing, where you send emails to lists of people whom you know (or would like to know). This means of communication is more consistent and reliable than the phone, more immediate and flexible than conventional mailings, and significantly less expensive than both. Click for more information about email marketing		Web Marketing Campaign Management Let Us Be Your Web Marketing Department ! In our experience, the most commercially astute clients simply want to allocate a budget and monitor the results: they want to spend their time running their business, away from the detail of an activity that is not their specialisation. We can provide you with that service. What Do We Give You ? Once we have agreed your budget, we allocate expenditure so it is used to maximum effect and within any framework that you may want to impose. Activity is usually a mix of the three methods described on the left, though we will often change the mix according to what works best for your business. How Do You Monitor Progress ? We provide you with regular reports on visitors and enquiries, and performance against any Key Performance Indicators (KPIs) that you want to track. What Are the Benefits to You ? If we operate as your web marketing department you will receive: - A significant increase in new and interested visitors to your website - No need to be involved in the detail of marketing your website - New ideas on developing productive web-based activity - Continual feedback on results Click for more information about marketing campaign management

Small business web design and website optimisation, London and UK-wide

Emarketers Ltd Regus House 268 Bath Road Slough Berkshire SL1 4DX

search engine marketing and optimisation for your website

Search Engine Marketing Services

Website Marketing Options

Web Marketing Campaign Management