online business website marketing services
Website Marketing Services
Getting Results From the Internet
The Internet offers you a broader reach to new customers than any other medium you are likely to use.
But although you need a good website if you are to succeed, that's only half the process. You also need to attract visitors to your website, or all your efforts will be wasted!
That's where we come in. With a 100% success record in marketing clients' websites online, we can provide you with a level of service you'll find very hard to match.
Online Marketing to New Customers
Although there are good reasons for encouraging repeat visits from customers or prospects with whom contact has already been made, a major priority will usually be to attract visitors who don't already know you.
In this way, you will spread your message wider, and significantly increase your potential customer base. This is the true potential of the Internet: where you are able to receive genuine, live sales enquiries from people you would otherwise never reach.
What Kind of Marketing Do You Need?
In order to get the most from your budget, it is essential to choose methods with the lowest cost of acquisition -- in other words provide the greatest number of new customers for your spend.
Although this will vary from one business to another, there are several options which, individually or together, form the basis for any website marketing activity.
Website Marketing for Business
Successful website marketing usually involves a combination of one or more of the following activities:
Optimising your website will usually give you the highest return on investment (ROI) of any website marketing activity, and by a considerable margin.
Website optimisation (also called Search Engine Optimisation, or SEO) is a specialist process which combines the expert requirements of engineering websites for Google rankings, with the need to cater for the significantly different needs of human visitors.
Click for more information about Website Optimisation
Paid Search and Pay Per Click (PPC) Advertising
Pay Per Click (PPC) advertising (also called 'Paid Search') is primarily achieved in the UK on Google, within its Adwords programme.
Google Adwords provides an option where your products and services are advertised alongside search engine listings, and you pay each time someone clicks on one of these ads to visit your website.
Click for more information about pay per click and Google Adwords
Third on the scale of generating maximum ROI is email marketing, where you send emails to lists of people whom you know (or would like to know). This means of online business communication is more consistent and reliable than the phone, more immediate and flexible than conventional mailings, and significantly less expensive than both.
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Website Marketing Campaign Management
Let Us Be Your Website Marketing Department !
Time has shown us that the most commercially astute clients simply want to allocate a budget and then monitor the results: they want to spend their time running their business, away from the detail of an activity that is not their specialisation.
By acting as your website marketing department, that's exactly what we allow you to do.
What Do We Give You ?
Once we have agreed your budget, we allocate expenditure so it is used to maximum effect and within any framework that you may want to impose.
Activity is usually a mix of the three methods described above, though we will often change the mix according to what works best for your business.
How Do You Monitor Progress ?
We provide you with regular reports on visitors, broken down by source, and -- depending on your budget -- the visibility of your business on Google.
You can therefore see the progress of your activity against the business objectives you originally set for your website marketing.
What Are the Benefits to You ?
If we operate as your website marketing department you will receive:
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Website Marketing: Case Studies
Online Marketing Management That Gives You the Edge
We are online website marketing experts. We make sure that everyone is clear regarding objectives, we work to them, and we don't fail. You won't find better.
Click for website marketing case studies and ask: isn't this the service you want for your business?
What our clients say about us?
"The site went live, on time and within budget, and within a month the number of visitors to our site had doubled."
Mike Slack, Vice Chairman