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Build your presence within your product area
Reciprocal linking (also called "link exchange") is the process where we increase your Internet presence by placing links
to other websites on your web pages, in return for them linking back to you.
Although this activity has less value than it once did, it still has a role to play in slotting your website into your
market's online community.
Good management avoids "bad" linking
We never link to websites that use this to manipulate their search engine rankings:
your link will be added to a careful selection of relevant, quality websites that will help to enhance your web presence
without risking penalties from search engines.
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