Website Optimisation Services
The Need For Website Optimisation
We cannot argue with hard facts, and huge volumes of research over the years tells us:
So not only is it essential that your website ranks well for the keyword terms that people use to find your products or services, but you should obtain the highest ranking possible within your budget.
Ethical Website Optimisation For Natural Results
Even if your website is indexed by search engines, it will not achieve any worthwhile listings without being optimised. And for long term results, your rankings must be achieved by approved 'ethical' means.
Major search engines (Google, Bing and Yahoo) want to see natural patterns of behaviour, so although a full website overhaul is OK at any time, website optimisation must always be consistent and methodical.
Website Optimisation for Search Engines
High Google Rankings For Your Website
Getting your website positioned well in search engine listings is likely to be the most cost effective way you will ever find to generate new customers for your company. And the longer you pursue this activity, the more effective (and important to your business) it will become.
What We Do For You
Our website optimisation services includes finding the most productive keyword terms for you, optimising every aspect of your website, creating and building a high profile on the Web ... then continually improving your Google rankings.
Part of the website optimisation process is the building of listings on other websites and directories. The best listings are always relevant and focused, often paid for, and continually building internet presence in this way gives a long-term boost to search engine rankings, as well as generating direct traffic in itself.
So your website must be optimized to achieve high Google rankings for the most useful keyword terms, and rankings must be built further over time.
Optimisation for Human Visitors
Optimising for Visitors
You must also cater for the needs of the visitors themselves in order to make the most of your search engine activity.
You must therefore aim to engage with people as soon as they have clicked through from your Google listing.
Human Visitors Are Not Always Logical !
Human visitors want information from your website, but they do not always navigate in a structured manner. They click – often almost at random – and are therefore likely to get 'lost' in a website, failing to find what they want, and exit, never to return.
Human Visitors Need To Be Motivated !
You must accept that most of your visitors don't care about you! They want information, but prefer to 'skim' read unless their attention is really taken, and will often need to be prompted to buy from you.
So you need a website that is attractive, easy to navigate and uses images and copy that will engage people and motivate them to respond.
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