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Website Optimisation

HARD FACTS: 93% of Internet traffic is driven by search engines.
BUT 99% of searchers do not search beyond the top 30 results.
AND Top 10 listings get 78% more traffic than positions 11-30. *

So it is essential that your website ranks well for the keyword terms that people use to find your products.

But having found your website, visitors need to see certain things in order to want to enquire about your products and services.

To get the best results ...

Professional website optimisation must take these two, often conflicting, demands into account, and that is why it is so important for your company to work with an agency like Emarketers .

* Source: Forrester Research 2006

Search Engine Optimisation

Ethical optimisation for natural results

Even if your website is indexed in search engine databases, it will not have a good position in any worthwhile listings without being optimised.

And for long term results, your rankings must be achieved by approved 'ethical' means.

Major search engines like Google and Yahoo use complex algorithms that evaluate your page structure, website organisation, links between pages and links from other websites.

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      Search engine optimisation

Optimising for Visitors

Human visitors are more emotional !

Human visitors want information from your website, but they do not always navigate in a structured manner.

They click – often almost at random – and prefer to "skim" read unless their attention is really taken. They respond to graphics, but the page content must also address their needs if you want to engage them.

They need to see what they want, instantly.

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      Website optimisation for human visitors

Balanced Promotion

Getting results

Good web site optimisation must therefore cater for two sets of visitors with different approaches: search engine spiders and human visitors.

You therefore need to use a company that fully understands what is involved in design, content and structure when optimising for both.

Our marketing team have many years experience in doing exactly this and will work to make sure your website stays visible.

Click for more information about:
      Search engine promotion
For more information, click on the links on the right above,
then either call us on 08703 500 411 or to discuss your needs.
* Source: Forrester Research 2006
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