ethical search engine optimisation and marketing
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Ethical Search Engine Marketing

Promoting your website the right way

You need long-lasting results, so we employ 100% ethical methods that are tried, tested and acceptable to all search engines.

This also means that we can spend our time on continually improving your results, and your budget is used to gain more results over time.

Keeping search engines on your side

As search engines get better at detecting tricks, it is simply not worth attempting unethical techniques to get quick rankings.   We have never used hidden text, link farms or redirected pages, preferring to rely on a combination of hard, ethical work and a full understanding of the technology involved.

Keyword Research

Essential for effective search engine marketing

Keyword research is of such critical importance that it cannot be overstated: if you choose the wrong key words for your optimisation, you will never realise the potential that you have.

Sometimes your customers' terminology will differ from your own, and just a small change in words can have a huge effect on website traffic.

We therefore spend a great deal of time on research until we have maximum confidence that the keywords we select will produce a high number of visitors to your website.

On-Site Optimisation

What we do to your website

On-page optimisation involves structuring your pages, with keywords placed properly in the content and in titles, headings and tags, and with a density that also appears natural to humans.

Off-page optimisation relates to the structure of the website, and the relationships between pages.   It ensures that pages can be easily and logically accessed and that naming conventions are consistent with optimisation.

We also compensate for any content (eg images or Javascript) that is "invisible" to search engines.

Off-site Optimisation

What we do to other websites

Of increasing importance is the need to get other sites to link to yours.

We establish and maintain relationships with websites, directories and search engines, and make sure they link to you in ethical ways that will help to boost your rankings.

We also make sure that linking activity is set up and managed properly, avoiding links to 'bad neighborhoods' or over-reliance on reciprocal linking, so the results we achieve will be long-lasting and productive.
For more information, click on the links on the right above,
then either call us on 08703 500 411 or to discuss your needs.
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