Myths About Email Marketing
Spam Has Made Email Broadcasting Ineffective
To most of us, the methods of spam -- sending out to huge lists of untargeted email addresses -- would of course be ineffective. But sending relevant emails to a targeted list of recipients (customers and a focused list of prospects) can be a very easy way of communicating with people and approaching new clients.
Email Broadcasting is Illegal
If you mail to a list of people who you know, or know of (preferably who have opted in to receive emails) and give them a simple method of opting out that will exclude them from future emails, you will not create the kind of nuisance that legislation is aimed at.
Email Broadcasting Harms Your Image
If you have something to say, and say it in an attractive way (for example, in the kind of web-page format that our solution provides) you will in fact enhance your image ... and keep people better informed.
You Need an Automated System to Get Results
You need a well-defined product or service, a relevant message, and a website that shows it off. Complex email management systems are not necessary for you to get responses !
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Benefits of Email Marketing
So, Does Email Marketing Work ?
In survey after survey, marketing decision makers cite email marketing as not just an integral part of their overall strategy, but often as the most cost effective part of their new customer acquisition.
The Top Benefits of Email as a Marketing Medium
Reach - email is constantly rated as the most used application on the internet.
Cost effectiveness - With no print/postage charges, email can be deployed for pennies rather than pounds!
Speed - quick to create and send, taking a fraction of the time of printed media.
Versatility - can be used to build and maintain relationships, deliver product and service messages, improve awareness and drive engagement.
High response rates for in-house lists - mail can generate much higher response rates when sent to customers than standard online advertising and traditional direct mail.
Immediacy - responses will usually occur within 3 days, whereas traditional direct marketing can take weeks.
Targeting and segmentation - it is easy to divide, prioritise and action email activity in a cost efficient way.
So what are you waiting for ?
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