best email marketing services for business
Email Marketing Solutions
Although research is varied in its methods and its reach, the message is extremely consistent: no matter where you look, email marketing is the most effective marketing channel among respondents:
Email Marketing Industry Census 2013 by eConsultancy:
The American DMA Economic Impact Survey:
Email Marketing Census 2009 published by Adestra: Email marketing ROI was the highest-scoring digital marketing channel: over 78% as ‘excellent’ or ‘good’.
Myths About Email Marketing
Spam Has Made Email Broadcasting Ineffective
To most of us, the methods of spam -- sending out to huge lists of untargeted email addresses -- would of course be ineffective. But sending relevant emails to a targeted list of recipients (customers and a focused list of prospects) can be a very easy way of communicating with people and approaching new clients.
Email Broadcasting is Illegal
The generally accepted definition of spam is that it fulfils BOTH of two criteria:
But if you mail to a list of people who you know, or who have opted in to receive emails, you are avoiding this situation.
If you also give them a simple method of opting out that will exclude them from future emails, you will not create the kind of nuisance that legislation is aimed at.
However, if you buy in huge lists and sent out automated emails (especially if you ignore requests to unsubscribe), you are definitely a "spammer" and our system will not suit you.
Email Broadcasting Harms Your Image
If you have something to say, and say it in an attractive way (for example, in the kind of web-page format that our solution provides) you will in fact enhance your image ... and keep people better informed.
Think of email as the communication mechanism it is supposed to be, not as a "dark art" of abusing people's privacy with unwanted exhortations to buy unwanted products or services.
You Need an Automated System to Get Results
You need a well-defined product or service, a relevant message, and a website that shows it off. Complex email management systems are not necessary for you to get responses !
Benefits of Email Marketing
So, Does Email Marketing Work ?
In survey after survey, marketing decision makers cite email marketing as not just an integral part of their overall strategy, but often as the most cost effective part of their new customer acquisition.
The Top Benefits of Email as a Marketing Medium
Reach - email is constantly rated as the most used application on the internet.
High response rates for in-house lists - email can generate much higher response rates when sent to customers than standard online advertising and traditional direct mail.
So what are you waiting for ?