search engine rankings and positioning for your website

Web Copywriters

The Need For Good Copywriting
You can have a great message, an unbeatable proposition, a fantastic idea ... but without good copy, people won't notice because you aren't saying things in the right way. Your enquiries -- and sales -- will suffer!

Copy That Engages Your Visitors
If your website copy is to be effective, it must be written in a way that people respond to: it must give them information, but clearly and concisely, and talk to them about how they will benefit from dealing with you.

Structured Copy For Search Engines
If you fill your site with sales copy, ignoring the needs of search engines for structure and guidance on your topic, you will sacrifice search engine rankings -- so lots of people won't actually get to see your message!

Getting it Right
Success is achieved by writing professional copy that balances these two requirements.

Copy That Sells The Need For Sales Copywriting Without quality content your website will never fulfil its potential. You cannot rely on design, or even product information or images, to sell your goods or services. Visitors come to your website looking for information, but they also need to be engaged on an emotional level. So your copy should educate the visitor about what you do and also make them feel good about you. Copywriting Style Your copy must provoke a positive emotional response as well as inform and educate your audience about your products and services. Website sales copy must be concise, easy-to-follow and positive in order to be effective. It should also be broken up into short, identifiable sections, and this will modify the style in which you write. By doing these things, you stop people 'skim reading' and get them to engage with what you are saying. If you are saying the right things, they will respond. Copywriting From Emarketers We will make sure that every word counts. From catchy headings to well laid out and accurate information, we will make your content sell for you. For bigger budget projects, we can write all your copy: Provide us with your brochures, some background information on your business and the products and services you offer, and we can do the rest. With effective sales copy in place, your website responses will increase.		Copywriting For Search Engines The Need To Copy write For Search Engines If you are targeting search engine rankings (and everyone should be!) you will need to include the needs of search engine optimisation (SEO) in your copy. SEO Copywriting For Search Engines SEO copywriting is the technique of writing and arranging the viewable text on a web page so that it provides search engines with the necessary guidance on which keyword terms should be prioritised for your web pages, while reading well for human visitors. Improving Your Website Rankings With Copy We can make sure that your copy targets your preferred keywords without diluting your sales, human-friendly, message. We can also look at the structure of your website pages and your links between pages to make sure that you are getting benefits that will further improve your rankings on search engines. Improving Your Website Rankings With Articles Another good way to increase your rankings is by adding unique and relevant information to your website. Writing guides and articles about the keywords you target can increase value. If we are given the basic information, we can write this content, and by linking it to and from your main pages you will increase the search engine value of your overall website. With effective SEO copy in place, your website rankings will increase.

Small business web design and website optimisation, London and UK-wide

Emarketers Ltd Regus House 268 Bath Road Slough Berkshire SL1 4DX

search engine rankings and positioning for your website

Web Copywriters

Copy That Sells

Copywriting For Search Engines